墨爾本大學 University of Melbourne(行銷學系)

墨爾本大學      University of Melbourne

 

Marketing 行銷

Available through theBachelor of Commerce 此為商業學士主修科目

Marketing enables organisations to respond to market needs and maximise profitability.Click to view full size imageClick to view full size imageClick to view full size imageClick to view full size imageClick to view full size imageMelbourne Australia

It is essential to the health of any profitable enterprise, whether in the public or private sector. All organisations engage in marketing activities and must decide on a marketing mix that suits them best.

The Marketing major will provide you with the tools and skills you need to build relationships with your audience. It offers strategies that help you understand your customers and successfully target their needs. Marketing studies offer vital skills and knowledge to underpin your career growth, whatever path you choose to take.

行銷針對市場需求做出反應,並且為團隊追求最高利益。

無論公立或私營,所有利益團體都需要設定出最佳的行銷策略以建立穩固的經營基礎。

行銷學系提供你與顧客群溝通的工具,包括如何了解顧客心理和成功滿足顧客需求。行銷學是關於普遍職場上需要的關鍵技能和知識。

Key marketing responsibilities include:

  • Identifying goods and services that customers desire
  • Positioning organisations strategically in the market to meet customer needs and wants
  • Determining the best ways to advertise, price and distribute goods and services.

行銷專業是指:

l   判斷顧客理想中的產品或服務為何

l   制定滿足顧客需求的團隊策略

l   決定廣告、定價及銷售管道

 

Careers 職業選擇

Graduates of the Marketing major are well prepared for careers in the following areas:

行銷相關科系畢業者有以下職業選擇:

  • Marketing service agencies, including advertising and media buying 銷售服務經紀公司
  • Fast-moving consumer goods industries 產品變化快速的企業
  • Services, including financial services, tourism, hospitality, professional 服務業,如金融、觀光
  • services and telecommunications 遠距溝通服務
  • The not-for-profit sector 公益團體
  • Government 政府機關
  • Market research 市場調查
  • Event management 活動策畫
  • Public relations 行政公關
  • Marketing communications. 行銷整合

 

 

Undergraduate English requirements

本科系學生英語標準

TOEFL

You need to meet the University’s TOEFL (academic test) requirements within the 24 months preceding application. The following scores are required:

  • Paper based test – a score of 577 or more including a score of 4.5 in the Test of Written English.
  • Internet based test – a score of 79 and scores of:
  • o    Writing: 21
  • o    Speaking: 18
  • o    Reading: 13
  • o    Listening 13

The University of Melbourne TOEFL Institution Code is 0974. Please use this code so that your results can be reported to us.

Students with a TOEFL (IBT) score of less than 94 will be required to take a Diagnostic English Language Assessment (DELA) on enrolment at the University and to follow recommendations for language support. Read further information about DELA.

托福

你必須在提出申請的24個月之內達到以下標準:

l   紙本考試: 總分577以上,且寫作達 4.5

l   線上考試: 總分79 且各科達以下分數:

寫作:21

口說:18

閱讀:13

聽力:13

送成績至墨爾本大學的代碼是0974,請利用這個代碼將成績送給我們。

托福成績低於94 者需要參加英語診斷評量(DELA)或者報名學校的語言輔助課程。

 

IELTS (Academic)

You need to meet the University’s IELTS (academic test) requirements within the 24 months preceding application. The following scores are required:

  • an overall band score of 6.5 or more in the Academic International English Language Testing System (IELTS), with no bands less than 6.0.

Students with an IELTS overall score of less than 7 will be required to take a Diagnostic English Language Assessment (DELA) on enrolment at the University and to follow recommendations for language support. Read further information about DELA.

雅思(學術類)

你必須在提出申請的24個月之內達到以下標準:

總分6.5以上,且各科皆不低於 6.0

總分未達7 的學生需要參加英語診斷評量(DELA)

 

Pearson Test of English (Academic)

You need to meet the University’s Pearson Test of English (Academic test) requirement within the 24 months preceding you application.

The following score is required:

  • an overall score of between 58-64 inclusive and achieve no PTE communicative skills score below 50.

PTE 學術英語考試

你必須在提出申請的24個月之內達到以下標準:

總分達58-64 且無溝通技巧項目分數低於50

 


Graduate English requirements 碩士課程英語門檻

The IELTS, TOEFL and Pearson Test of English scores required for entry to graduate courses are listed below. Required scores must be achieved in one sitting. If your offer is conditional on meeting the University’s English language requirements you must achieve the scores below to be eligible for entry.

The University of Melbourne TOEFL Institution Code is 0974. Please use this code so that your results can be reported to us.

Some faculties may accept graduate students with a slightly lower IELTS, TOEFL or Pearson Test of English score. These students will be required to undertake additional English as part of their academic programs. More information

以下為雅思、托福、PT英語測驗的入學標準,你必須符合每個考試項目的標準。如果你的入學許可為有條件的(conditional),你必須符合以下標準才能入學。

送成績至墨爾本大學的代碼是0974,請利用這個代碼將成績送給我們。

有些學院接受學生以參予英語輔助課程的方式彌補稍低的雅思、托福、PT英語測驗分數。

 

Melbourne Graduate School of Business and Economics
Coursework 6.5 (with no band less than 6.0) 577 + TWE 4.5 79 + Writing 21; Speaking 18; Reading 13; Listening 13 58-64 inclusive & no communicative skill below 50

 

墨爾本商業及經濟研究所英語門檻
Coursework(一般碩士課程) 雅思:6.5 (各科皆不低於6.0) 托福紙本:577 + TWE 4.5 托福線上: 79 + Writing 21; Speaking 18; Reading 13; Listening 13 PT英語測驗: 58-64 inclusive & no communicative skill below 50

Fees 費用

Tuition fees for the University of Melbourne are charged for each year that you are enrolled. You will pay tuition fees according to your exact enrolment in any given semester. Detailed fee information, including the fee policy covering your enrolment, will be provided when you are offered a place in the degree. Fees are subject to annual review and may be adjusted each year. Subject fees for international students will not increase by more than seven per cent a year in any discipline for undergraduate subjects.

Fees can vary according to the subjects undertaken, but for an international student enrolled in the Bachelor of Commerce in 2012 the estimated fees are $33,056 per annum.

 

墨爾本大學將依你註冊的當年度學費標準收取學費。註冊相關的費用條例將在你成功申請到入學許可後通知。費用標準將依當年度預算調整。本科系學程的國際學生學費當年度如有調漲,幅度將不會高於百分之七。

學費依學科有所不同,申請2012商業學士課程的學費是 $33,056/年。

 

 

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