澳洲國立大學 Australian National University (行銷學系)
Marketing at ANU 在ANU學行銷
What is marketing? 什麼是行銷?
Marketing is a dynamic field of business study with practical real world applications and a strong research tradition of developing new ideas into ways and means of improving business relationships with customers. As a living discipline, marketing is about creating products, communicating ideas and delivering on promises between organisations and the marketplace in the commercial, non-profit, social, political and government marketing arenas.
Marketing is an interdisciplinary subject, combining aspects of economics/commerce, psychology/sociology and statistical analysis in the assessment of market behaviour and the development of appropriate business responses.
Marketing professionals work closely with other specialists to create customer satisfaction and, through necessary research, identifies customer needs, determines target markets and designs appropriate products, services and/or programs to achieve organizational objectives.
Programs at ANU in marketing ANU 的行銷學位
Marketing can be taken as a major at ANU within the Bachelor of Commerce.
Students interested in postgraduate programs in or with Marketing as a field of study have a range of options within the ANU College of Business and Economics.
在ANU 可主修行銷，取得商業學士學位(Bachelor of Commerce)。
Professional accreditation is not required for practising in the profession.
There are a wide range of career options available for graduates from a marketing field. These includes, but are not limited to, Marketing coordinator, Advertising executive, E-commerce marketing manager, Public relations, Marketing researcher, Sales manager, Business development manager, and Marketing communications specialist
English language requirements (international students) 英語門檻
Applicants who are citizens of Australia, Canada, Fiji, Ireland, Kenya, New Zealand, Papua New Guinea, Singapore, Solomon Islands, South Africa, the United Kingdom, the United States of America, Samoa or Zambia can demonstrate English language capability by evidence of completion of their bachelor degree where the medium of instruction was
English at a recognised, local university in their home country.
Applicants from all other countries and Australian permanent residents will usually be required to supply evidence of English language capability which meets the ANU requirements. The ANU English language requirements are:
- IELTS 6.5, with no band below 6.0
- TOEFL 570 (230 CBT), with TWE 4.5, or IBT 90, with no band below 20.
Applicants who do not meet the required English criteria may be eligible to apply for the ANU Access Englishprogram or the ANU Access Preparation English program offered by ANU College. For information visit the ANU College.
Prospective students will also need to comply with the Australian Government’s English Proficiency requirements for a student visa.
l 雅思 6.5, 且各項目皆不低於 6.0
l 托福 570 ( 230 CBT), 且 TWE 4.5 或 IBT 90, 且各項目皆不低於 2.0
2012 Indicative Annual Fee 2012年度學費參考
Bachelor of Commerce : $27312