西澳大學 University of Western Australia (行銷學系)

 

Major: Marketing 行銷

 

Introduction 科系簡介

A background in marketing provides you with the understanding and skills needed to align

Perth, Australia's Dallas

customer needs to an organisation’s output of goods, services or information. A strong understanding of marketing principles is essential for any marketing position, as customer sales ultimately determine the success of an organisation. You will consider how a customer-centric focus ensures the demand for an organisation’s output continues to grow in a globally competitive environment. The Marketing major includes study in areas such as consumer behaviour, promotion, advertising, market research, project and channel management and strategic marketing. This major is taught through a combination of lectures, tutorials, workshops, and other in-class activities. Undertaking a Marketing major at UWA involves studying with one of the best group of marketing academics in the country, with expertise in such areas as services marketing, not-for-profit and social marketing, marketing communication and marketing innovation. This comprehensiveness means you will be studying with academics at the forefront of the marketing area. When this is combined with the Business School’s excellent relationships with industry, the result is a great combination of theory, practice and future prospects for students looking for a career in marketing.

行銷背景讓你擁有足夠的專業知識,將產品與服務調整到與顧客需求一致。

在行銷專業領域中,業績決定團隊的成功與否,所以透徹理解行銷基本原則是必要的。你將會學習如何以顧客為中心,確產品量在現今全球化競爭中能持續成長。主修行銷的研究範圍包括消費者行為、宣傳、廣告、市場調查、行銷流通及策略管理。本科系的課程包括一般講課,一對一教學,研習營及其他課堂活動。在UWA主修行銷意味著在澳洲最好的行銷學院學習,接觸服務行銷、公益團體、社會行銷、行銷傳播、行銷革新等各方領域的專家。你將會在行銷領域的最前端學習,同時擁有商學院與業界的人脈關係。這代表著理論與實務的結合,提供渴望以行銷為職的學生一個美好前景。

 

English language competence 英語門檻

IELTS–

Overall score minimum of 6.5, no band less than 6.0 (must include Academic Reading and Writing modules)*

For UWA Business School postgraduate degrees a minimum of 7.0 overall with no band less than 6.5 is required

IELTS–

(學術類) 總分不低於6.5,且各科皆不低於6.0

UWA商業研究所的碩士課程要求總分不低於7.0,且各科皆不低於6.5

 

TOFEL–

Essay Rating / Test of Written English (TWE) of 4.5 and either 230 (Computer-based) or 570 (Paper-based) score

Next Generation TOEFL – Internet-based Test (iBT): An overall score of 90 with a minimum score of 22 in the Writing section, and no less than 20 in the other sections

International postgraduate scholarship applicants require a score of 580 (paper based) or 237 (computer-based) with a TWE of 4.5

For UWA Business School postgraduate degrees, a minimum overall score of 600 (Paper-based) with a TWE of 5 is required; or 250 (computer-based) or 100 (iBT) with a minimum score of 26 in iBT Speaking and no less than 24 in the other sections.

托福–

TWE: 4.5

紙本/ 電腦: 570/ 230

線上(iBT): 90,且寫作不低於22,其他各科不低於20

申請國際研究生獎學金者須取得總分580/237(紙本/電腦)且TWE達 4.5

UWA商業研究所的課程要求總分不低於600/250(紙本/電腦)且TWE達5,或線上考試總分100、且口說不低於26、其他各科部不低於24

 

 

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